Hello Bello was growing fast. New product categories, new vendors, new regulatory requirements landing all at once. Supplements. Diapers. Sun care. Bug care. Baby personal care. Each one with its own timeline, its own approvals, its own way of going sideways if nobody was watching. We were watching. Over the course of the engagement, we directed packaging reviews and approvals for more than 30 SKUs across Hello Bello's expanding catalog. That meant coordinating between internal design teams, external vendors, legal, and compliance stakeholders, keeping all of it moving toward the same deadline.
We directed packaging reviews and approvals for over 30 SKUs, managing compliance with FDA, state, and international regulations throughout. That kind of oversight is not glamorous work. It is, however, what keeps a launch from becoming a liability.
The timeline work was where things got real. Diapers, wipes, personal care, and the play box subscription were all running simultaneously, each on its own production cycle with its own lead times and vendor dependencies. We built workback schedules that mapped every milestone from design brief to shelf. Not just the big ones. The color proof reviews, the regulatory sign-offs, the vendor confirmations. The moments that look small until they slip and suddenly you are four weeks behind with no room to recover.
Every team knew what they owned and when it was due. That clarity is not glamorous. It is just how you land 30+ SKUs without a single one getting stuck.
Working closely with Hello Bello's internal design team, we managed the full arc from creative brief to printed packaging.
Artwork reviews, color proof approvals, dieline checks, brand consistency across every format.
Production Timeline Overview
Hover each bar to reveal the phase. Four product lines managed simultaneously.
Hello Bello's product portfolio touched FDA regulations, state-level compliance requirements, and international standards depending on the SKU and the market. Managing that across 30+ products, multiple vendors, and concurrent launch timelines required more than a checklist.
We established clear communication protocols between the brand, its legal teams, and vendor partners. We tracked compliance status at the SKU level, flagged risks early, and made sure nothing moved to production before it was ready to move. The result was cleaner launches, fewer legal holds, and a compliance process the team could actually rely on.
Regulatory compliance in the baby and personal care space is not one thing. It changes by product category, by ingredient, by the market you are selling into.
We built a review process that accounted for that variability. Each product was tracked against its specific requirements, nothing was assumed to carry over from a previous launch, and every approval was documented before production began. It is the kind of infrastructure that feels like overhead until the moment it saves you from a recall or a delayed launch.
